On 13 December 2024, the new General Product Safety Regulation (GPSR) will take effect. It applies to products placed on the European market from that date which are reasonably expected to be used by consumers and which are not subject to specific EU legislation. This key regulation modernises the EU’s product safety rules, addressing challenges posed by digital and technological advancements and online commerce. The GPSR is a cornerstone of the EU product compliance framework, focusing on the safety of products being placed on the market by establishing clear obligations for economic operators and online marketplaces.