Freshfields strengthens client and growth leadership with the appointment of Michelle Holford as Chief Marketing and Business Development Officer

Global law firm Freshfields today announces the appointment of Michelle Holford as Chief Marketing and Business Development Officer, reinforcing the firm's continued focus on client relationships, market engagement and sustainable growth across its global platform.

Holford brings more than 25 years' experience leading client, business development and commercial functions in the professional services sector. She previously held senior leadership roles at Freshfields, including Head of Client Solutions and Head of Marketing and Business Development for London.

In the role, Holford will lead Freshfields' global marketing and business development strategy, helping deepen client relationships, strengthen the firm's market position and support growth across its global platform. Working closely with the firm's leadership, partners and client teams, she will help shape how the firm engages with clients, develops market opportunities and connects the firm's capabilities across markets and practices.

Alan Mason, Global Managing Partner at Freshfields, said: “Clients increasingly expect their advisers to bring together the very best expertise, insights and relationships from across a global platform. Michelle's experience and leadership will help us do exactly that. She knows our business, understands what matters most to clients and will play an important role in supporting the next phase of the firm's growth."

Holford said: "Freshfields is a firm I know well and admire greatly. It has an exceptional client base, outstanding people and a clear strategic ambition. I am delighted to be returning and look forward to working with colleagues around the world to deepen client relationships, support our teams and help drive the firm's continued success."