Freshfields Advises Moloco on its Investment in AppsFlyer

Global law firm Freshfields is advising Moloco on its investment in AppsFlyer, a modern AI-powered marketing cloud. With the backing of Moloco and other investors, AppsFlyer will accelerate innovation in AI-powered ad measurement, advance cross-platform attribution, and continue building a measurement foundation which supports autonomous marketing and agentic workflows. Learn more about this transaction here.

The Freshfields team is led by partners Denny Kwon and Steven Li and includes counsel Jeff Zhang, senior associate Marton Mohacsi and associates Yoosong Lee and Tianyi Huang on corporate matters. Partner Joe Soltis and associate Hannah Golden advised on tax matters; partner Marissa Yu and associate Juliana Zhang advised on intellectual property matters; senior associate Christine Chong advised on data privacy matters; partner Heather Brookfield, counsel Ajay Athavale and associate Jordan Riley advised on executive compensation and employee benefits matters; and partner Kyle Lakin and senior associate Sonam Cheema advised on finance matters.