Freshfields Advises Salesforce on Its Acquisition of Qualified

Global law firm Freshfields is advising Salesforce on its announced acquisition of Qualified, a leading provider of agentic AI marketing solutions. Bringing Qualified into the Salesforce ecosystem will allow customers to quickly deploy fully-featured marketing agents that autonomously generate pipeline, furthering the company's commitment to the agent-first enterprise.

The transaction is expected to close in the first quarter of Salesforce's fiscal year 2027, subject to customary closing conditions and required regulatory approvals. Learn more about this transaction here.

The Freshfields M&A team is led by partners John Fisher and Tomas Rua, counsel Jeff Zhang and associates Nicole Johnson and Jennifer Baek. Partner Heather Brookfield, senior associate Jeffrey Anand, associate Jordan Riley and law clerk Kaytki Joshi are advising on executive compensation and benefits matters. Partner Menachem Kaplan, counsel Marissa Yu and law clerk Catherine Wang are advising on intellectual property matters. Partner Joe Soltis and associate Hannah Golden are advising on tax matters. Partner Brock Dahl, senior associate Christine Chong and associate Jackson Myers are advising on data privacy and security matters. Partner Anna Gressel is advising on artificial intelligence matters. Partner Stephanie Brown Cripps and associate Andrew Gabel are advising on sanctions matters. Partners Kevin Yingling and Jan Rybnicek, counsel Angela Landry, international associate Wenting Ge and law clerk Eleanor Liu are advising on antitrust and foreign investment matters.