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  5. Freshfields Advises Allwyn on Acquisition of Majority of PrizePicks for Enterprise Value of $2.5 to $4.15bn
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Freshfields Advises Allwyn on Acquisition of Majority of PrizePicks for Enterprise Value of $2.5 to $4.15bn
Sep 22 2025

Freshfields is advising Allwyn International AG, the lottery-led gaming entertainment company, in a definitive agreement for Allwyn to acquire a majority stake in PrizePicks, the largest daily fantasy sports (“DFS”) operator in North America. Allwyn has agreed to purchase an approximately 62.3% stake in PrizePicks for an expected initial cash consideration of USD 1.6 billion, implying an upfront enterprise value of USD 2.5 billion. If PrizePicks achieves certain performance metrics over the next three years, additional cash consideration under the agreement could raise the implied enterprise value to a maximum of USD 4.15 billion. Learn more about the transaction here.

The Freshfields team is led by M&A partners Steven Li and Ethan Klingsberg and executive compensation and benefit partner Lori Goodman and includes counsel Zizi Petkova, associates Victor Ma, Ryan Taylor, Connor Smith, Wicy Wang, Sumner Fields and Isabelle Cheng on M&A; partners Steven Matays and Sarah Katz and associate Courtney Canning on tax; associate Jeffrey Anand and Chaim Leggiere on executive compensation and benefit; partners Justina Sessions and Mena Kaplan and associates Danny Spencer, Rhea Khakhria and Eric Mason on IP; partner Jan Rybnicek, special counsel Christine Laciak and associate Timothy Swartz on antitrust and foreign direct investment; partner Brock Dahl and associates Christine Chong and Raul Orozco on data privacy; and partner Stephanie Brown Cripps and associates Rebecca Berman and Victoria Abut on sanctions and compliance.

Our Team
New York
Steven Y. LiPartner
New York
Ethan KlingsbergPartner, Co-Head of US Corporate and M&A
New York
Lori D. GoodmanPartner
New York
Zizi PetkovaCounsel
New York
Victor MaSenior Associate
New York
Ryan TaylorAssociate
New York
Connor SmithAssociate
New York
Wicy WangAssociate
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