Freshfields advises Zuora, Inc. on its planned acquisition of Zeddit Limited t/a Sub(x), an AI solution for digital publishing and media companies. After closing, Sub(x) will transform Zuora’s existing paywall offering into an AI-powered paywall solution to gain deeper insights into subscriber behavior, constantly optimizing how offers are presented to maximize acquisition and retention. The acquisition of Sub(x) is subject to regulatory approvals and other customary closing conditions and is targeted to close in Q3 2024.

Learn more about this transaction here.

The cross-border Freshfields team was led by M&A partners John Fisher and Ziyad Nassif and associates Athanasios Tasopoulos, Chris James, Connor Barrett, Dominic Armstrong and Zachary Leonard and included partners Mena Kaplan and Giles Pratt, senior associate Marissa Yu and associate Jamaal Jackson on intellectual property matters; partners Brandon Gantus and Alice Greenwell and associates Kristen Stidham and Elizabeth Sangobiyi on executive compensation and benefits matters; partners Joe Soltis and Peter Clements, senior associate Joshua Critchlow and associate Hannah Golden on tax matters; partners Chris Lyon, Brock Dahl and Rachel Annear, senior associate Tristan Lockwood and associate Christine Chong on data privacy matters; partners Justin Stewart-Teitelbaum and Alex Potter, and associates Toyosi Taiwo and Helen Panteli on antitrust matters; partner Martin Hutchings and associate Jasmin Kay on finance matters; and associate Emilia Farley on real estate matters.