Craig Annis

Craig is Chief Brand and Communications Officer, responsible for leading the firm's global communications strategy and strengthening how the firm engages with clients, people and the wider market. Working closely with senior leadership, he helps shape Freshfields' reputation, support its strategic priorities and position the firm in an increasingly competitive global environment.

Craig brings extensive experience from leadership positions across the legal, professional services, consumer brands and sporting sectors, where he led communications, public affairs and brand functions on a global scale.

Craig's focus is on aligning brand and communications strategy with the firm's ambitions, strengthening its position across key global markets.