About
Helena is a member of our Antitrust, Competition and Trade practice group based in the Berlin office.
She advises domestic and international clients on the full range of competition law matters, with a particular focus on merger control and foreign investment screening in complex cross-border transactions. She regularly works alongside colleagues across Freshfields' global network to deliver seamless advice on multijurisdictional matters. Helena also has significant experience in antitrust litigation and compliance.
Her clients include leading corporates across the media, industrials and consumer goods sectors, as well as major financial investors and global technology and platform companies. Having spent time on secondment in-house, she brings a strong understanding of both the legal and commercial dimensions of her clients' matters.
Before joining Freshfields, Helena developed a strong foundation in competition law during her studies and through roles at international law firms in Germany and abroad.
Helena speaks German and English.
- BASF on the sale of its coatings business to Carlyle.
- RTL on the acquisition of Sky Deutschland.
- Axel Springer on its acquisition of Telegraph Media Group.
- RTL on the sale of the magazine titles Brigitte, Gala and Eltern to Funke.
- RTL2 on the creation of a new joint venture with Warner Bros. Discovery for the marketing of their German advertising inventory.
- KKR in relation to the new corporate structure for Axel Springer and in the separation of Axel Springer’s news media business and its classifieds business.
- Saint-Gobain on its acquisition of Fosroc.
- Rieter on its acquisition of Barmag from OC Oerlikon.
- The shareholder families of automotive supplier Huf Group on their strategic partnership with Sodecia.
- Miele and Metall Zug on their creation of a new joint venture in the infection control and life science area.
- Global private equity funds on merger control, foreign direct investment and foreign subsidy control aspects of various multijurisdictional transactions across a range of sectors.
- An FMCG client on various antitrust compliance matters.
- A global mobility platform on its successful defence in an antitrust proceeding before German courts.

Helena Haag
Potsdamer Platz 1
Berlin 10785