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About Tony Gregory

Tony is a counsel in our IP and technology group. He advises on a wide range of IP and data issues, including IP and data-driven transactions, standalone IP licensing and commercial agreements, data breaches, digital transformation projects, and the data privacy aspects of new technologies. He has a particular focus on the technology, consumer, and retail sectors.

He has been seconded to clients in the consumer electronics and financial services sectors.

Recent work

  • Advising ZPG on its acquisition of and European insurance-focused comparison platforms from the Admiral group.
  • Advising London Stock Exchange Group on its sale of Borsa Italiana to Euronext.
  • Advising AB InBev on its sale of Carlton & United Breweries to the Asahi group, its £78.4bn merger with SABMiller –  for which the Freshfields IP team won Managing IP’s Firm of the Year 2017 (IP Transactional – Europe) – and the related sales of the Peroni, Grolsch and Meantime businesses to the Asahi group.
  • Advising CPPIB on its investment for a 30 per cent. stake in BGL group, the operator of and
  • Advising General Atlantic on the acquisition of a stake of approximately 21 per cent. stake in Gymshark, the fitness and apparel brand.
  • Advising JAB on its acquisition of PAM Group Limited, the owner of  Pret a Manger, from Bridgepoint, PAM Group Limited’s majority owner, and other minority shareholders.
  • Advising Qatar Holding LLC on its sale of Harrods Bank Limited to, and its investment in, Tandem Money Limited, a digital challenger bank.
  • Advising Marriott on the global (ex-US) response to the Starwood data incident.
  • Advising Coty on its strategic long term exclusive licence of the Burberry brand for fragrances and make-up, winner of 'Deal of the Year' at the Luxury Law Summit 2017.



  • University of Oxford, UK (Diploma in Intellectual Property Law and Practice)
  • BPP Law School (Legal Practice Course)
  • University of Oxford, UK (BA in Law (Jurisprudence), first class)

Professional qualifications

  • Solicitor, England and Wales