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  1. Unsere Kompetenzen
  2. Consumer products

Consumer products

Freshfields partners with national champions and leading multinational consumer products businesses to help them adapt to the changing consumer landscape.
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We regularly advise on M&A, finance and capital markets offerings, restructuring, antitrust and competition and consumer protection inquiries, joint ventures, global investigations, litigation, arbitration, franchising, real estate, logistics and distribution

Our lawyers are also experienced in brand protection issues and can help with IP, pricing and marketing strategies, as well as new product launches.

We guide clients through the rules on digital commerce, data protection, consumer protection, advertising, cyber regulation, and product safety, and assist with product recalls and large-scale consumer litigation, including class actions and commercial disputes.

We advise leading consumer goods companies on responding to ESG allegations in connection with their supply chains, and regularly help with diligence (including in an M&A context) and risk management across supply chains, taking into account wider ESG impact. With the growth of ethically based consumer spending these considerations are business critical to our consumer products clients worldwide.

Freshfields understands the trends and challenges affecting consumer products, and how legal and commercial issues affect different parts of the wider industry, such as FMCG, health and wellness, luxury and F&B. 

Highlight experience

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PepsiCo

Representing PepsiCo in its $1.7bn acquisition of South Africa’s Pioneer Foods, one of the client’s largest ever international deals.

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Our thinking

Our thinking

Feb 17 2025

Data Act: Commission issues updated FAQ

To aid in the implementation of the EU Data Act, the European Commission has released a set of frequently asked questions (FAQ). For a...
Feb 6 2025

Product Risks Today: Implications of the new General Product Safety Regulation for Sellers of Second-Hand Products

Introduction The European Union's General Product Safety Regulation (GPSR), which came into force on 13 December 2024, marks a...
Feb 5 2025

UK FCA sets out key expectations of payments firms in “Dear CEO” letter

On 3 February 2025, the UK’s Financial Conduct Authority (FCA) published a Dear CEO letter to payments firms that are supervised by the...
Dec 13 2024

Product Risks Today: New General Product Safety Regulation set to transform the EU product compliance framework

Introduction Today, on 13 December 2024, the new General Product Safety Regulation (GPSR) comes into force, introducing modernised safety...
Dec 6 2024

Digital Fairness Fitness Check Part 2: Addictive Design and Gaming

Our blog series focusses on the European Commission’s Digital Fairness Fitness Check and a potential future Digital Fairness Act which...
Nov 26 2024

Digital Fairness Fitness CheckPart 1: Dark Patterns

As we have discussed in our first blog, the European Commission (EC) published its long-awaited Digital Fairness Fitness Check report on...
Nov 20 2024

Your 3-month trial: Consultation on new UK rules for consumer subscriptions

For the next three months, the UK Government will consult on new rules for consumer subscription contracts, which are due to come into...
Nov 14 2024

English High Court decision indicates EU-wide product approvals do little to prevent product liability claims for damages

Background On 14 November 2024, the High Court handed down judgment in the first substantive trial to take place in the industry-wide NOx...
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