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  1. Consumer products
Consumer products
Freshfields partners with national champions and leading multinational consumer products businesses to help them adapt to the changing consumer landscape.
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We regularly advise on M&A, finance and capital markets offerings, restructuring, antitrust and competition and consumer protection inquiries, joint ventures, global investigations, litigation, arbitration, franchising, real estate, logistics and distribution

Our lawyers are also experienced in brand protection issues and can help with IP, pricing and marketing strategies, as well as new product launches.

We guide clients through the rules on digital commerce, data protection, consumer protection, advertising, cyber regulation, and product safety, and assist with product recalls and large-scale consumer litigation, including class actions and commercial disputes.

We advise leading consumer goods companies on responding to ESG allegations in connection with their supply chains, and regularly help with diligence (including in an M&A context) and risk management across supply chains, taking into account wider ESG impact. With the growth of ethically based consumer spending these considerations are business critical to our consumer products clients worldwide.

Freshfields understands the trends and challenges affecting consumer products, and how legal and commercial issues affect different parts of the wider industry, such as FMCG, health and wellness, luxury and F&B. 

Highlight experience
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PepsiCoRepresenting PepsiCo in its $1.7bn acquisition of South Africa’s Pioneer Foods, one of the client’s largest ever international deals.
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Our thinking

Our thinking

Feb 17 2025
Data Act: Commission issues updated FAQ
To aid in the implementation of the EU Data Act, the European Commission has released a set of frequently asked questions (FAQ). For a...
Feb 6 2025
The new EU General Product Safety Regulation: Implications for Sellers of Second-Hand Products
The European Union's General Product Safety Regulation (GPSR), which came into force on 13 December 2024, marks a significant shift in...
Feb 5 2025
UK FCA sets out key expectations of payments firms in “Dear CEO” letter
On 3 February 2025, the UK’s Financial Conduct Authority (FCA) published a Dear CEO letter to payments firms that are supervised by the...
Dec 13 2024
New General Product Safety Regulation (GPSR) set to transform the EU product compliance framework
Today, on 13 December 2024, the new General Product Safety Regulation (GPSR) comes into force, introducing modernised safety standards...
Dec 6 2024
Digital Fairness Fitness Check Part II: Addictive Design and Gaming
Our blog series focusses on the European Commission’s Digital Fairness Fitness Check and a potential future Digital Fairness Act which...
Nov 26 2024
Digital Fairness Fitness Check Part I: Dark Patterns
As we have discussed in our first blog, the European Commission (EC) published its long-awaited Digital Fairness Fitness Check report on...
Nov 20 2024
Your 3-month trial: Consultation on new UK rules for consumer subscriptions
For the next three months, the UK Government will consult on new rules for consumer subscription contracts, which are due to come into...
Nov 14 2024
English High Court decision indicates EU-wide product approvals do little to prevent product liability claims for damages
Background On 14 November 2024, the High Court handed down judgment in the first substantive trial to take place in the industry-wide NOx...
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