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Freshfields' Data Trends Report 2024 forecasts challenges and opportunities of AI in a privacy-driven world

Global law firm Freshfields Bruckhaus Deringer (‘Freshfields’) has today published its annual Data Trends 2024 report, an annual review looking at the latest trends that are expected to impact the data law landscape in coming years.

This forward-looking report examines eight key themes, including emerging capabilities, new regulations and other trends that will pose fresh challenges for businesses seeking to make the most of the opportunities of data and allied technologies.

The themes have been identified by international specialists from across the firm’s global network to navigate clients through the challenges and opportunities ahead. These include:

  • Accelerating use of artificial intelligence (AI).The continued global expansion of privacy regulations.
  • Companies facing an evolving cyber risk landscape.
  • An evolution in enforcement postures across the US, UK, and EU regarding privacy and cyber regulations.
  • A growing risk of data litigation, with well-publicised and extensive data breaches carrying the risk of costly and reputationally damaging mass litigation.
  • Long-standing issues for those seeking to acquire valuable datasets have been joined by new challenges.
  • The fast-evolving landscape of digital data regulation in the EU.

Christine Lyon, Giles Pratt and Christoph Werkmeister, global co-heads of Freshfields data privacy and security practice, commented: “This forward-looking report is based on our experience of advising on high-profile and business-critical data mandates and the work of our dedicated experts across the US, Europe and Asia advising many of the world’s top tech companies. We hope that the learnings from our global network and market-leading expertise are helpful to all businesses seeking to harness the opportunities of data, AI and related technologies – and look forward to navigating the challenges and opportunities for our clients in the year ahead.”

Further information on this year’s report can be found here.