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Bruce Embley


Bruce is a corporate partner in our London office.





Bruce is an M&A expert with significant experience across a wide range of disciplines and particularly in the private equity, financial services, energy and the telecoms fields. Bruce is co-head of our Global M&A group.
He can list on his CV working on: the world’s largest M&A deal (involving Royal Dutch Shell); the largest offer for a UK target (AB InBev/SABMiller); the first “US”/UK dual listed company merger (P&O Princess/Carnival); the largest announced M&A transaction in Africa or India (Bharti/MTN) and many other major highlights too. 
Typically, he will be asked to get involved with more high profile transactions that are perceived – by the outsider at least - as carrying a more significant element of risk. Clients come to him because he has a demonstrable track record of success in these areas, mitigating elements of the risk and delivering the results that those clients seek. Bruce was our firm's Client Partner and sat on the firm's executive committee between 2012-2015.
With a diverse range of clients, including HSBC, Permira and Reinet (Europe), AB InBev, General Dynamics and TPG (USA), the Qatar Investment Authority (Middle East), and MTN (Africa), he operates across a wide number of jurisdictions and sectors. 
Previously Bruce worked for six months in HSBC’s investment banking team, assisting HSBC on a number of strategic initiatives.

Bruce Embley is recommended by sources for his "very strong international practice."
Chambers Global 2016, Corporate/M&A - UK

Recent deals/Highlights

  • AB InBev on various aspects of its $103bn combination with SABMiller, including on its disposals of each of Peroni, Grolsch and Meantime and (conditional on closing) SABMiller's Central and Eastern European business, in each case to Asahi for an aggregate amount of circa $11bn.
  • Tilney BestInvest, a Permira Funds portfolio wealth manager company, on its separate agreements to buy each of Towry and Ingenious Asset Management.
  • Reinet on its £400m investment to become the largest shareholder in Pension Insurance Corporation.


Recent Publications

  • London

  • 65 Fleet Street
  • London EC4Y 1HT
  • T +44 20 7936 4000
  • F +44 20 7832 7001

    Direct line
    T +44 20 7832 7426
    F +44 20 7108 7426

  • bruce.embley@freshfields.com
  • vCard (Download Bruce's contact details)
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