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Brand protection

Compliant, risk-managed product protection.

Companies developing new products, or changing the presentation of existing product portfolios, face serious branding challenges, particularly when planning a multinational promotional campaign.

Our intellectual property (IP) lawyers have widespread experience of advising major companies on compliant, risk-managed product innovation and marketing across jurisdictions.

Although trade mark law claims to be harmonised across the EU, in practice the systems for brand protection vary hugely from country to country.

We often advise businesses on EU Trade Marks, Community Designs, parallel national protections, and national systems of unfair competition law.

Our international reach enables us to help clients develop strategies that take advantage of the best features of the differing EU systems. As markets continue to globalise, we also regularly advise businesses that want to protect their intellectual property in emerging economies.