Retail and consumer goods
We give our clients a competitive edge.
We help manufacturers, distributors and retailers succeed in their existing markets and break into new ones.
We regularly advise multinational companies on M&A, competition inquiries, joint ventures, global investigations, litigation, franchising, real estate, logistics and distribution. Our lawyers are experienced in brand protection issues and can help with IP, pricing and marketing strategies.
We can guide you through the rules on digital commerce, data protection, distance selling, advertising and product safety, and assist with product recalls and large-scale consumer claims.
Client successes
Advising AB InBev on its £78.4bn acquisition of SABMiller, a deal that created one of the largest consumer goods companies in the world.
Advising a leading US consumer brand on its collaboration with Tencent and Alibaba in China.
Advising Jimmy Choo on a dispute with one of the company’s co-founders and former owners, Tamara Mellon.
The claim, brought in New York, is receiving a lot of attention in the press and fashion industry.
Advising New York-listed Fortune 500 Sysco on its approximately $3.1bn acquisition of European foodservice distributor Brakes Group from Bain Capital, a private equity firm.
Advising Coty on the global antitrust aspects of its $12.5bn offer for Procter & Gamble’s fine fragrance, colour cosmetics and hair colour businesses, cleared unconditionally by the European Commission at phase one.
Advising Tesco on multiple transactions.
These include:
- its £3.7bn merger with Booker Group to create the UK’s leading food business (read more in our case study);
- the £4.2bn sale of its Korean business, Homeplus; and
- the sale of its 95.5 per cent controlling stake in Kipa, its supermarket business in Turkey, to Migros.
Advising Ajinomoto on its acquisition of 33.33 per cent of the share capital of processed foods manufacturer Promasidor, one of Africa’s biggest companies.
Industries
- Automotive
- Chemicals
- Energy and natural resources
- Family offices and closely held companies
- Financial institutions
- Financial sponsors
- Governments and public sector
- Infrastructure and transport
- Insurance
- Manufacturing
- Pharmaceuticals, medical products and healthcare
- Professional and business services
- Real estate
- Retail and consumer goods
- Sports
- Technology, media and telecommunications
Our team
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Dr. Heiner Braun Partner
Frankfurt am Main
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Jonathan Isted Partner
London
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Alex Potter Partner
London, Brussels
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Dr. Helmut Bergmann Partner
Berlin
