Legal insights on automotive’s new dawn
In the summer of 1886 the German newspaper Neue Badische Landeszeitung reported the appearance of a historic machine on the streets of Mannheim. Today, the latest incarnations of the automobile invented by Carl Benz - connected to the web and with the ability to drive themselves – are making headlines once again.
For marketeers the opportunities are exceptional. But we lawyers must tackle what others may see as the less exciting challenges. How do we acquire market-leading technology? What data protection issues apply to connected cars? Who is liable should an autonomous vehicle crash? Freshfields Bruckhaus Deringer – founded more than a century before the Benz Patent Motor Car No. 1 took its first drive – provides cutting-edge advice to the world’s best-known auto brands. We understand that long-term success is about more than developing technology – it’s about finding the right path through the legislative landscape.
Can you hack your own car?