Brands and products

The brand issues surrounding new product development, innovation plans for existing product portfolios or brand extensions require careful planning, particularly where multi-national promotional campaigns are used to drive sales. Our IP lawyers have widespread experience of advising major companies on product innovation and marketing issues.

Although trade mark law has largely been harmonised across the EU, in practice the systems for brand protection vary hugely from jurisdiction to jurisdiction. We frequently advise businesses on making use of Community Trade Marks, Community Designs, parallel national protections, and national systems of unfair competition law. Our international reach enables us to help clients develop strategies that take advantage of the best features of the differing EU systems.

News

Freshfields advises on US$730m Brazilian energy deal and predicts continued upsurge in country’s M&A activity View

Freshfields advises Barclays on £753m sale of Barclays Life to Swiss Re View

Briefings

2008 Beijing Olympics or bust  View

Patent litigation in Asia : People’s Republic of China  View

Awards

IT/Telecommunications Deal of the year - Asian Legal Business Awards (2008)

View all awards